Source: The Dark Knight Rises Official Website | FirstShowing.net | Posted By: Dan Geer

Today, the official website for Christopher Nolan’s highly-anticipated film, The Dark Knight Rises finally launched, delivering quite an odd viral campaign for the film. If you go to the website, it takes you to a black page with an audio clip of strange chanting playing in the background. If you’re much, much smarter than I am, you’ll figure out that the audio file can lead you to a Twitter feed called @TheFireRises that sends out replies to users putting the hashtag #TheFireRises in a status update, which in turn takes user avatars to compose a mosaic that will eventually reveal an image of Tom Hardy as Bane. Whew!

While the Twitter feed is still sending out replies as of right now, thankfully someone got their timing screwed up and already posted the photo on The Dark Knight Rises Facebook page. Hit the jump to check it out!

Click for Hi-Res version:

Looks pretty cool! Now, will the next viral campaign be the big reveal of Anne Hathaway as Catwoman? Only time will tell…

The Dark Knight Rises, directed by Christopher Nolan, stars Christian Bale, Michael Caine, Morgan Freeman, Anne Hathaway, Gary Oldman, Joseph Gordon-Levitt, Marion Cotillard, Josh Pence and Tom Hardy. It hits theaters nationwide July 20, 2012.